Sapiens > Podcasts > Between Two Beers

Between Two Beers

NZ’s most-listened-to podcast. Two blokes, two beers, and the conversations New Zealanders can’t stop talking about.

Every podcast starts with a conversation worth having. For Between Two Beers, that meant finding the space between what the industry was saying and what it actually needed to hear — and building a show that lived there. The strategy wasn't just to produce, it was to own a position.

We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.

WHAT WE MADE

We build narratives with weight — personal, meaningful, and impossible to ignore.

Purposeful Story

We don't post and pray. Every piece is built to perform — platform-smart, algorithm-ready, and primed to spread.

Maximum Reach

We create for the moment after — the feeling that sticks when the screen is gone.

Lasting Impression

Scroll-Stopper

Thumb-halting, watch-to-the-end content. No filler, no fluff.

Results

THE NUMBERS

10M

total views

3M

total engagements

4M+

total downloads

1M

new followers

Some client stay transactional.
This one didn’t.

From the first conversation, Seamus, Steve and Sapiens were aligned on something bigger than output. A shared belief that the right story, told the right way, could move an audience and build something lasting. That partnership is what turned a good idea into a show people actually talk about.

It showed up in every decision. From creative direction to distribution, every call was made together, with full transparency and a shared standard for what good looks like. That's not a workflow. That's how you build something worth being proud of.

Milestones

KEY WINS

Best Sports Podcast

NZ Podcast Awards 2025

338M organic views

Total organic views generated across platform

Promotional poster for a sports podcast titled 'Between Two Beers' featuring two smiling men wearing headphones and sitting in front of microphones, with a gold microphone illustration on the right, set against a dark green and black background with gold and teal decorative foliage.

1M+ views weekly

Consistent weekly reach across social platforms

WHAT PEOPLE ARE SAYING

  • I've only been working with Marcus for a month but have already been blown away by his work. He is thorough, reliable and has excellent communication. I predict his services will be transformational.

    Seamus Marten

  • We've used Marcus at Via Digital for our podcast for over a year now. Our numbers have skyrocketed, doing over 1 million views a week on socials. Every post is intentional and well thought out. Highly recommend.

    — Steve Holloway

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